1. Gen X Trusts UGC Over Traditional Ads

 

• 75% of Gen X shoppers value authentic photos from other customers over brand-created content.

• 80% are more likely to purchase products with reviews that include photos or videos.

 

2. Relatable and Age-Representative Content Matters

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• Gen X prefers content from creators in their age group, focusing on real-life scenarios and challenges relevant to their stage of life.

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3. UGC Builds Trust and Boosts Sales

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• 84% of consumers trust a brand more when it uses UGC in its marketing campaigns.

• 77% of consumers are influenced by UGC when making purchasing decisions.

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4. Longer, Meaningful Content Works Best

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• Gen X UGC creators often create longer content that prioritizes authenticity, self-improvement, and problem-solving over direct sales pitches.​

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