Demographics (Ages 45-60)

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• Income & Spending Power: Controls 31% of U.S. income; often in peak earning years.

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• Tech-Savvy: Comfortable with technology; active on Facebook, Instagram, YouTube, and LinkedIn.

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• Key Interests: Health/wellness, technology, family, career growth, financial security, and travel.

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• Consumer Behavior: Loyal to trusted brands but open to switching for better quality, value, and convenience.

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• Social Media & Digital Behavior: Strong presence on Facebook and YouTube; open to marketing content.

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• Values: Appreciate authenticity, sustainability, and brands that align with their values.

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• Work-Life Balance: Focus on work-life balance, including health and self-care.